[South Burlington, VT] — United Way of Northwest Vermont joins United Way Worldwide and local United Ways across the globe to announce a refreshed brand reflecting United Way’s local impact and global reach, helping 48 million people annually, including 60,000 helped last year by United Way of Northwest Vermont’s local programs and partners.  

United Way of Northwest Vermont is an independent local organization proudly serving Chittenden, Franklin, and Grand Isle counties. United Ways around the world mobilize communities to action so all can thrive and yet each local United Way has unique focus areas and programs tailored to the needs of the communities they serve.  

“United Way of Northwest Vermont has been evolving to respond to the changing needs of our community for over 80 years. By aligning with the global brand refresh, we will be better equipped to tackle the unique needs of our community and drive meaningful change in the lives of individuals and families here in Chittenden, Franklin, and Grand Isle counties for generations to come,” said United Way of Northwest Vermont CEO Jesse Bridges.  

United Way’s brand refresh includes a revitalized visual identity, in which United Way’s iconic circle of hope logo has been unboxed to signify the dynamic nature of the 137-year-old organization, which – through its deep roots in tens of thousands of communities around the world – listens and responds in real-time to changing, pressing needs. 

United Way Worldwide funded the brand refresh through a foundation gift and has made assets available to local United Ways; the brand refresh was not funded with local donations.

As part of the brand refresh, United Way of Northwest Vermont is showcasing our local impact across three key impact areas: Healthy Community, Financial Security, and Community Resiliency. You can learn about United Way of Northwest Vermont’s local impact and find stories about local people in our 2024 Impact Report. 

Along with the revitalized brand, United Way is rolling out a new branding campaign theme, “United is the Way™.” By activating the United Way name into a declarative statement of purpose, “United is the Way” invites all people and communities to take action and make a bigger impact, together. 

“The global brand refresh is a significant milestone in our organization’s 137-year history and represents our commitment to evolve and innovate in order to meet the changing needs of our communities worldwide,” said Angela F. Williams, president and CEO of United Way Worldwide. “It signifies our organization’s longstanding journey, while also embodying our transformative approach to remain relevant, sustainable, and impactful now and in the future.”   

United Way’s global brand refresh comes at a time when data reveal a decline in the proportion of Americans who volunteer or contribute to nonprofit organizations. Through this renewed strategy, United Way aims to spur greater engagement and action among the public and reinforce what United Way stands for, how it’s different, and why audiences should be engaged with the work of United Way.